The PSA Peugeot Citroën offices are located in Botafogo in Rio, with some magnificient views over the sugar loaf. Vincent Rambaud took position as CEO in 2007. PSA itself arrived in Brazil in 1991, started to build their first assembly factory in 1998 and produced their first automobile in 2001.
Brazil is today the 5th biggest automotive market in the world.
Brazilians probably will like this ending quote in the interview:
“Particulary, at the time of a crisis, is when Brazilians with their most important qualities, explicitely enthusiasm, goodwill, confidence in the country and confidence in the future. Furthermore and at the same time, lots of creativity and a large capacity to see things from another point of view, keeping, as far as possible, a compromise. That’s what everybody appreciates in Brazilians, and that’s what I also appreciate here.”
Tags: PSA Brazil, Vincent Rambaud
