The quality of Belgian newspapers today is quite in contrast to the quality of Brazilian newspapers. De Morgen started its downward trend from 2006 on and now also De Standaard became pure pulp and Bloomberg copy- paste.
We follow-up news in Brazil through O Globo and Folha Sao Paulo. Both excellent newspaper, but you need a subscription on the printed edition before you can browse the digital edition online. Globo even launched its digital version on Kindle, the first newspaper in Latin America. And of course you had Brazilian economical newspapers like the excellent Valor Econômico or Jornal do Comercio. But it they could never seduce me to take a subscription, for the same reasons as De Tijd and De Standaard in Belgium can no longer seduce me to take a subscription: a lack of true journalism and too much copy-paste of online material that is freely available.
The Portuguese Group Ongoing, which published “Diario Econmico” in Portugal launched “Brasil Econômico” this weekend. Ongoing is the private investment vehicle of the Rocha dos Santos family. They have a focus on Telecom, Media, Real Estate and Financial Services with georgraphical focus on Portugal, Portuguese speaking countries, Africa and Spain.
The newspaper launched on a print run of 55.000, that is more than the 47.700 run of De Tijd in Belgium. Smart move of the Rocha dos Santos people.
The online edition of Brasil Economico is excellent; both the interface and the content. You can find a free demo of the October 9 and 10 editions here. The good news is that soon you’ll be able to sign-up online for a digital-only subscription on Brasil Economico.
Tags: brasil economico, ongoing, Rocha dos Santos
