Each year Brazil moves up in the ranking, this year in ends on the 12th place, above Belgium which ranks on 16, Germany (33), and France (44). By end large, rich countries are happier.
Spain falls down to no. 17 of 21 European countries in terms of happiness.
adjective thriving is well chosen:
“Subjects that reportyed high scores were considered “thriving”. “The percentage of thriving individuals in each country determined our rankings.”
We reported last May on the attempts of Europe to revitalize the talks on a trade zone between Europe and the Mercosur. Not much has happened since, except for the fact that the trade balance of Europe continues to deteriorate. Last year in April their was just a tiny trade surplus of 0,1 billion in Belgium, this year (despit the Euro which decreased substantially in value and should support exports), the trade deficit amounts 1 billion Euro in April. That is massive.
Today some news on the attempt of the trade talks between Europe and Mercosur appeared again. Yet, agriculture remains a problem. Read: Europe wants to export, but prevent Brazilian imports coming in. That bird won’t fly. A lot of news on these trade talks in Europe, but not a word in the Brazilian press; Europe is far less a priority for Brazil than Mercosur is for Europe, what counts for Brazil is China and emerging markets like (South) Africa, that’s where the growth is.
In 2007 Brazil was selected as hos country of the World Cup in 2014.
But until today the FIFA has forbidden all Brazilian actors (the Brazil Tourism board, the Brazilian Football Federation,…) to mention the Worldcup 2014 in their marketing activities. Understandably, it would have drawn all attention away from South Africa.
But now that the final match has ended, FIFA is airing the movies about the Worldcup in Brazil.
These movies were ùade Fernando Meirelles, a well known Brazilian producer. He shot amongst others the movie Cidade de Deus (which, according to the users of IMDB, ranks among the 20 best movies of all times) and also several movies which helped Rio become the host of the Olympics in 2016.
Status of the World Cup 2014:
1. The schedule of the World Cup 2014 hasn’t been released yet. But we know that the matches will happen between mid-June and mid-July 2014.
3. The winter in Brazil will mean much more moderate temperatures than in South Africa where it was freezing cold. The Brazilians will schedule the matches so that they can also be soon at comfortable times in Western North America and Eastern Europe. This means matches will be played at 10am, 1pm and 5pm.
3. The was presented last week. The mascot nor the other symbols were released yet. but neither the mascot nor other symbols were.
4. Tickets are not for sale yet. But FIFA already announced trhat they will make big changes to the system they had in South Africa.
FIFA made huge mistakes in South Africa, when the tickets went for sale they could only be purchased through a complicated registration process in the internet. Things went so bad that FIFA eased their rules last April and started selling tickets over the counter at dumping prices. But that didn’t solve things, sales fell 76% below original predictions. Only 11.300 African and 300.000 visitors came to the South African worldcup.
5. Brazil expects 600.000 foreigners coming in by plane and 3.000.000 plane movements from Brazilians during the worldcup. The prediction of 600.000 foreign visitors seems realistic.
6. Since May 2009 we know the host cities in Brazil. To meet the interests of FIFA, twelve host cities were defined. Nine of the 12 stadiums are publicly owned, three are private property. Only a few stadia will be built from scratch, most will be fully overhauled. A recent report by Brazilian auditors Crowe Horwath RCS said stadiums in Brasilia, Cuiabá, Fortaleza, Manaus, Natal, and Recife are overly expensive and have little chance of recouping their costs after the tournament. All those cities are cities North from Rio.
Stadiums in the larger and richer cities of Rio de Janeiro, São Paulo, Belo Horizonte,Curitiba, Porto Alegre, and Salvador are less of a concern.
Brazil would make a wise choice in scrapping the number of host cities down to 10 or even 8. But if such would happen, it would only happen after the elections next October.
7. Brazil will surely not go on a spending bonanza like in South Africa, not on stadia, but also not on infrastructure. The bullet train between Rio and Sao Paulo will not be ready for 2014, which is good, foreign contractors would otherwise squeeze hundred of millions of reais; see what happened with the Gautrain in South Africa. Airports are a priority. But also here, Brazil will not overspend; no gold and glitter, just increasing capacity flow.
All eyes will be on Brazil for 2014, especially with the subsequent Olympics in 2016.
After the South African spending spree, a lot of criticism will come on the more down-to earth bootstrapping approach of Brazil. But such approach is not necessary bad.
What counts is that all visitors fly into Brazil in an efficient way, stay safely and get back in time. The gold and glitter in transport and infrastructure is not needed; Brazil itself is the experience, not the glitter and glim in airports.
And Brazil knows their cards for 2014 and 2016: authenticity, humility and hospitality. Just look at every promotion video for the worldcup. No self-ego boosting, not a single use of “we”, the country reaches, in its authentic way, out to the visitors.
In the worldcup, the developed world is toast. All 5 South American countries (Brazil, Argentina, Uruguay, Paraguay and Chile) are moving into the eighth finales. Paul Kedrosky puts together the below great chart, showing the win-split between emerging and developed markets.
More important than the worldcup: the developed world is also toast on the Cannes international advertising festival.
Brazilian advertising agencies won last week 57 lions and became the country winnining the most lions ever sincethe Cannes Lions festival started in 1993.
Moreover, it was the Brazilian agency AlmapBBDO from Marcello Serpa who was nominated advertising agency of the year at Cannes.
Quoting Comcast: “From Mexico to Chile, we expect Internet usage in the region to continue to grow for the foreseeable future, presenting local and global brands with the opportunity to reach and engage these active, online audiences. Stay tuned for more insights into Latin America throughout the coming months as comScore continues to provide insights into digital media consumption across the globe.”
Uma vida prática e com muito estilo, é o que o empreendimento Le Jardin tem a oferecer a você e sua família. São três casas independentes cercadas pelo verde em um dos bairros com mais qualidade de vida de Florianópolis.
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