El Pais was the first to nominate Lula as “personality of the year” (Spanish prime minister José Luis Zapatero called Lula “the man of which the world is fascinated”) and now Le Monda nominates Lula as “L’homme de l’année 2009“.
It’s the first time that Le Monde awards the nomination. The newspapers refers to Lula’s past as union leader and his battle for social justice and the environment. Le Monde claims that Lula changed the face of South America and made Brazil into superpower country.
More interesting than the article itself are the comments through which European FUD (Fear Uncertainty and Doubt) are dripping through.
Just look how he won the Olympic bid. The IOC chose Rio de Janeiro on the basis of Rio’s strong technical bid and long-term aspirations of the future. The IOC continues that the games will be “good for Rio de Janeiro”.
Let’s turn that upside down: showcasing Brazil through the Olympics could teach the world some important lessons.


















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