Brazil counted 4,8 million tourists in 2009, 4,9% less than in record-year 2008 when 7,2 million tourists visited the country.
In 2010 the number of tourists is expected to be around 7,8 million tourists and by 2014 BMI forecasts that number to grow to 9,2 million.
Last April,, foreign tourists spent US$ 461 million in the country, the largest value ever recorded in the month since 1947. The total for the first four months of the year is US$ 2.116 billion.
In December, the Brazilian government announced its Plano Aquarela 2020 that aims to double the number of foreign visitors in the next ten years. The 2014 World Cup and the 2016 Olympic Games, that will be hosted by the country, should be instrumental to reach this target. You can find the full presentation here.
Interesting is to see the table of the countries form which tourists growth was fastest in the period 2003-2005 (page 23 and 24).
Belgium ranks lowest, with number of tourists to Brazil growing from 29.237 to 30.037. Holland only has 1,6x the number of habitants of Belgium, but they have 2,8x the number of people visiting Brazil and also growing at double the growth rate of Belgium (31% to 16%). Belgium is clearly “onder de kerktoren”.
Also interesting:
60% of all international tourists visit Rio de Janeiro (up from 52%), Florianopolis ranks with 7% (up from 4%), in the same league as Natal (8%), Fortaleza (8%) and Recife (7%), which grow on a much slower pace (1%). Visits to Salvador plumetted from 21% to 14 % and also visits to Foz do Iguacu go down from 12 to 11%.
And 60% of the incoming international tourists come for the second or more time to Brazil (read: repeat business is high).
31,5% of all tourists visit Rio (going slightly down from 33,9%) and 12,1% visit Florianopolis (going up from 11,9%). More tourists visit Florianopolis than Salvador (11,5%), Fortaleza (6,4%) or Natal (5,8%).
Tags: tourism brazil
With all the turbulences in the European markets, one would almost forget this positive news:
The European Commission decided this week to relaunch talks on creating a Freetrade zone between Mercosur (Brazil, Argentina, Paraguay and Uruguay) and Europe.
Previous negotiations were stopped in 2004. Also services would enter the negotiations.
German Handelsblatt covers the start of the negotiations:
“Der Wirtschaftsgemeinschaft Mercosur gehören Brasilien, Argentinien, Uruguay und Paraguay an. Ihr gemeinsames Bruttoinlandsprodukt beträgt rund 1 300 Mrd Euro. Der Wert europäischer Investitionen in die Mercosur-Staaten lag zuletzt bei rund 155 Mrd. Euro. Laut Kommission sind sie damit höher als die europäischen Investitionen in China, Indien und Russland zusammen. In Jahren vor der Krise sind die europäischen ausfuhren Richtung Mercosur jährlich um rund 15 Prozent gestiegen.”
European investments in Mercosur total 155 Mrd Euro, which is more than European investments in China, India and Russia together.
Read also the excellent article in Brasil Economico on the topic today.
Tags: freetrade mercosur europe
Brazil posted an annualized growth rate of 6,47% in the second quarter of 2009. Last week, Guide Mantega presented the August update on the state of the Brazilian economy, you can download the full presentation here.
Some highlights:
1. The Selic interest rate was lowered to 8,75% throughout the last year. A historical low record. Yet, the Brazilian Central Bank preserves its tight monetary policy, since inflation is today at 4%; the average of 2009 is expected to be 4,3%. As you can see in the below chart, the Brazilian inflation rate remained below 6,6% since 2004 on and the Brazilian Central Bank maintains now an inflation target of 4,5% in the coming years.
Compare this to South Africa where the South African reserve bank lowered its prime interest rate to 7%, but where the inflation remains at 6,9%, last July it went up from 6,7% in June.
2. Since 2001, the Brazilian commercial balance has been positive and also today it remains positive. This in sharp contrast to the structural negative commercial balances of Belgium and South Africa.
3. The Brazilian economy had a short temporary dip in the 4th quarter of 2008, but recovered strongly in the first and second quarter of 2009. The pace of recovery was noticeably stronger than the Chinese pace of recovery. Luize Guilhereme Chymura of the Institute of the Getulio Vargas Foundation estimates the Brazilian GDP will grow 4% next year, but that he would not be surprised if it grows 5 or 6 percent.
“I believe the year of 2010 will be very positive for Brazilians. The economy will grow, the inflation will be low, and the local currency Real will likely appreciate against the U.S. dollar. The appreciation is good news for Brazilian consumers, as it means they can buy cheaper imported products,” he said.
“With this favorable economic scenario, the government will have a lot to say in next year’s presidential race. The government’s candidate will benefit from the positive economy, as well as from the salary rise of public employees,” Schymura said, referring to President Luiz Inacio Lula da Silva’s chief of staff Dilma Rousseff, who will run for the October 2010 presidential election.
But Schymura said the appreciation of the Real is bad news for the local manufacturing sector, which will face growing competition from cheaper imports.
4. Brazil has no foreign debts, their foreign reserves grew to 213,7 billion US$.
5. The interest rates are at a historical low of 8,75%. However, the real interest rate is now 4%, which leaves the Brazilian reserve bank a more than comfortable buffer whenever needed. In South Africa the real interest rate is today quasi 0%. The below graph explains to a big extent the delta today between Brazil and most other countries: Brazil has’nt been polluted in the last decade by a cheap credit tsunami (let be subpime problems). The focus of the Brazilian central bank has been inflation control and a tight monetary policy, quite the reverse of the policy in the US and to a certain extent Europe or South Africa. It is only since 2002 that intrest rates came below 20% and only since this year are interest rates in Brazil for the first time in history single-digit interest rates. This means that for the first time a generation of consumers can get a bond to buy a house or appartment.
And expect this to happen: last week, Banco do Brasil, Latin America’s largest lender announced that they may double credit to individuals over the next decade as falling interest rates spur demand for car and home loans. Personal loans may climb to as high as 50 percent of the state-controlled bank’s total portfolio from 27% in the second quarter. Such lending rose 69% to 68.5 billion reais ($37.1 billion) in the three months ending June 30 after the central bank cut the benchmark below 10 percent for the first time. Brazilian banks and households are completely unleveraged compared to their European and American counterparts and now is the time for Brazilian banks to seize the opportunity; read the full article on Bloomberg.
6. Brazilian banks keep lending money. Below a chart comparing the rate of lending of all banks in Brazil. The red line are the national private banks, the green the foreign banks and the blue lines are the Brazilian public bancs. Actually, in Brazil more than 80% of the residential real estate financing happens through Caixa Economica and Banco do Brasil, two banks where the government has a majority stake. If only the Belgian government had been wise enough to follow the same strategy and nationalise Fortis bank when the “shit hitted the fan”.
7. The cost of this crisis. The below chart is absolutely impressive (2009 and 2010 estimates of the IMF). While the United States will spend 13,6% of their GDP on stimulus packages in 2009 and 9,7% of GDP in 2010, Brazil will only spend 1,9% of their GDP on stimulus packages in 2009 and 0,8% in 2010. Also see the huge difference between Brazil and Chine.
Another surprising factor is the countries which will spend more on stimuli in 2010 than 2009: Australia, Germany, Italy, France and South Africa.
8. The below chart needs to be compared with the Belgian figures…
End 2009 the Brazilian public debt will be 42,5% (coming from 53,5% in 2003); the IMF even projects only 41,9% for 2009. This figure will decrease gradually to 28,4% by 2013. In Belgium the graph goes the opposite direction: by 2014, the public debt will rise to 110% of the Belgian GDP.
9. Brazilian confidence. 63% of the Brazilians say the crisis only has a slight or no impact on them; a record-low compared to other countries. Same reason: Brazilian households are not leveraged and no jobs are lossed.
10. Since January 2009, the Brazilian stock index Bovespa went up 70%.
11. While the South African retail sales is in constant decline, Brazilian retail sales kept growing all since 2006 at rates above 4%. In July retail sales grew 5,7%. Predictions are that the country’s retail sales will grow from around US$368bn in 2008 to US$573bn by 2013. Generally positive trends in underlying economic growth, an enormous and growing population and rising disposable income are key factors behind the forecast growth in Brazil’s retail sales. Easier access to credit and the emergence of a wealthier middle class are also likely to see the value of the retail segment increase during the forecast period.
With the population increasing from 192 million in 2008 to an estimated 204 million by 2013, GDP per capita is forecast to rise 39.7% (!) by the end of 2013, reaching US$11,449. This means that consumption per capita will rise from US$7,219 in 2008 to US$9,275 by 2013. The national monthly minimum wage rose 26% in real terms between 2003 and 2006, and by 2008 the average annual salary had reached US$9,160.
12. In the same line: car sales were in July up to 285.400 cars sold a month, this is a historic record for the country.
13. The crisis never had a really big effect on employment in Brazil. While in 2006 and 2007 Brazil had unemplyment figures hoovering around 10%, the unemployment figures never went above 8,9% in 2009. Since April unemployment has decreased substantially, reaching 8,0% in July, which is the same rate as in July 2008, before the crisis. Compare this to the unempoyment figures in the United States.
Also don’t underestimate the positive effect of Brazil’s demographics.
In 2005, 67.8% of the Brazilian population was described by the UN as active, with 40.3% in the crucial 20-44 age range. More than 84% of the population was classified by the UN as urban. By 2015, the urban population is forecast to have exceeded 88%, with 39.5% in the 20-44 age band, with 66.9% of the population is expected to be active.
Tags: brazil 2010, brazilian GDP 2010, brazilian interest rates 2010
