Brazil received 5 million tourists in 2007. that number went up to 5,7 million in 2009, toppiing India and putting Brazil in the league of Indonesia when it comes to tourism.
The true tourism potential of Brazil remains however untapped, it can easily compete with South Africa (9,1 million tourists a year).
Last week, the Brazilian Ministry of Tourism launched the Aquarela 2020 plan, for promotion of Brazil abroad. By the end of this decade, the country hopes to attract 11,1 million visitors. Brazil wants to increase the inflow of funds coming from foreign tourists by 304%, to US$ 17,6 billion US$ in 2020.
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