The financial Times reports on Avon (the US direct sales cosmetic giant) sales in Brazil taking over sales in the US since the third quarter of 2009. Natura, the local Brasilian market leader is even bigger though with US$ 2,1 billion sales compared to US$ 1,67 billion sales for Avon Brasil.
Sales of Avon grew at a 27% rate last year. Last year the company opened a massive new distribution center in Cabreuva, an hour north of Sao Paulo.
The Financial times reports on the rising new consumers in Brazilian favelas. More than 20 million Brazilians have emerged from poverty over the past six years. Since last year, for the first time ever, more than half of Brazil’s 200 million people can be classified as middle income (earning an income between 1800 € and 450 €).
michael posted on April 10th, 2010 at 3:26 pm
The bulk of the pyramid worldwide are within the base and this base is emerging with both entrepreneurs and consumers. Important will be everyone who sells or buys within these markets demands sustainable and eco-friendly packaging, otherwise, we are on the verge of seeing a massive tidal wave which will overwhelm landfills and transform these communities places glutted with garbage.
So there must be consumer leadership and revolution from the base of the pyramid.