Globo reported yesterday on the record growth of income of the Brazilian Classe C.  Classe C are people who earn monthly between R$ 1.115 and R$ 4.807 (between 432 and 1.862 €) and counts more than 91 million Brazilians today ! This group now earns 46% of the total Brazilian yearly income.  This used to be 37% in 2003 !
In 2009 the two upper classes (A and B) earned 44% of the total income.

When investing in real estate the most important rule is: go where the middle class is.
In Europe the middle class is under heavy gunfire and in countries like South Africa the middle class is close to be extinguished.
Brazil on the other hand has a fast growing middle class of 91 million people earningbetween 432 and 1.862 €.

Just look at the Gini coefficient figures: the lower the figure, the more even is the income distributed
South Africa worsened from 59,3 in 1994 to 65 in 2005 and 67,9 in 2008.  Soon the country will reach a staggering Gini index of 70 !
Brazil improved form 60,7 in 1994 to 56,7 in 2005 and is now going direction 50.

Read the full Globo article here.

Foreign policy also devoted an excellent article on the growing Brazilian middle class, read it here.

Tags: brazilian middle class, classe c

Google Streetview is about to launch soon in Brazil. It promises to be a very handy tool real-estate wise.

Apparently Google is exploring the possibility of slipping ads into Street View; interesting times ahead.

Tags: google streetview brazil

The Moradas da Ilha (2 units left) and Le Jardin (sold out) projects already had an extensive press coverage in December.  Last week Diario Catarinense devoted an article on Vinlanda and it’s upcoming Maresias project in Cacupe.

Tags: Maresias, Vinlanda

Brasil Economico reported yesterday on the Brazilian employment; unemployment was already on a record low of 7,5% end 2009.  Minister of Labour and Employment Carlos Lupi revealed that January 2010 will feature a record growth (last record dates of January 2007 with 140.000 new jobs created).   The final figures will be revealed next week; unemployment might drop below 7%; compared with the United States and Europe all featuring double-digit unemployment figures.

Brazilian Minister of Economy Guide Mantega foresees a job creation of 1,6 million jobs, close to the double of jobs created in 2009.

The Brazilian air company GOL announced a growth of 31,2% growth in passengers compared to last year, 8,5% more than in December.  The company transported 3 million passengers, compared to 2.030.000 passengers in January 2009.  The company had an occupancy rate of 79,4% in January.
Quite in contrast to the figures in Europe; Brussels Airport for example lost 8,4% of passengers in 2009 (lower nominal number of passengers than the annus horribilis of 2010).   In the whole of Europe 20 million was the total loss of passengers in 2009 compared to 2008.

Exemplary to underline the sheer growth and rise of Brazil: the geography of Twitter users.

Brazil ranks second, after the United states and is ramping up its position.   In July 2009, Brazil had 7,87% of the Twitter users and the United States 62,14%.  Today Brazil has 8,79% nd the United States 8,79%.

Epoca featured an anticle article on the phenomenon.  Brazil has today more than 68 million Internet users, a number which grows fast.  And the above Twitter stats show just how savvy and young they are.

Tags: twitter brasil